Amerimark wanted to take advantage of a growing global wellness market estimated at $4.2 trillion. Women’s sexual health had long been neglected, but now mainstream retailers such as Anthropolgie and Urban Outfitters were embracing it. Amerimark wanted a brand that appealed to a slightly older demographic, therefore brand personality and voice were crucial.
I created Adora Luna, where body positivity, pampering, and wellness are at the heart of the brand. The brand personality is that of a trusted friend and the look and feel conveys a natural, upscale approach to self-care.
creative concepts . creative direction . identity . style guide . photo direction . catalogs . emails . website . social . promotional mailers
Amway wanted their business magazine revised to better appeal to an under-35 target audience.
A new name and complete redesign of the branding, layouts, sections, features and photo direction helped to make this publication feel more modern. We abandoned the print version and went 100% digital. Using the capabilities of Adobe DPS we added interactive content to engage users and make the stories come to life.
brand identity . style guide . photo plan . photo art direction . layout & design
United Airlines was launching it's first uniform re-design in over ten years.
We created an aspirational shopping experience with fit videos and special attention to responsive design to appeal to busy employees on the go.
creative concepts . art direction
In advance of opening their first retail outlets, Hudsonville, an 87-year old ice cream brand, was ready to explore updating their identity. The company was started by Michigan dairy farmers in 1926, but wanted a look that would appeal to modern families while retaining ties to their heritage of tradition and quality.
Tapping into the joy and childlike glee that goes with ice cream, I developed a whimsical pattern of icons and illustrations that made the brand feel more contemporary.
concept for new identity including: logo . packaging . promotional materials . signage . website
Amway wanted their corporate magazine revised to have a more upscale look and feel.
A complete redesign of the masthead, layouts, sections, features, new copy voice & photo direction helped to elevate it to feel more like a contemporary magazine.
creative direction . brand identity update . style guide . photo art direction . layout & design
Mystic Harbor is a resort & residence set on 750 acres of lush Caribbean rainforest. They needed branding that reflected the luxuriousness of the facilities as well as the unique natural surroundings.
The breathtaking beauty of this one-of-a-kind place became the center of the new identity. To entice investors and tourists, custom illustrations, a robust website and supporting marketing materials were developed to showcase the tropical beauty as well as all the amenities and facility details.
identity . website . brochures . print advertising . promotional materials
To separate itself from the competition, Kmart needed a fresh approach for the back-to-school season.
The Make It Epic concept created a modern attitude that was perfect for the new school year. A microsite became the ultimate back-to-school resource center — providing quick links to great outfits and supplies as well as special deals and contests. Promotions, email and signage rounded out the event.
creative concepts . identity . marketing strategy . photo plan . promotional mailers . email blasts . microsite concept . signage
Narrative Science wanted an interactive application that married civic open data sources from the portals of large municipalities with their Quill data processing into a useful narrative. The end goal was to make citizens more informed about the cities they live in and to help cities increase citizen utilization and understanding of their data.
Using available open data from the City of Chicago, we pinpointed relevant data samples and concepted an application to help families locate public schools & programs in their area. The app provides relevant information in an easy to read language, and showcases a impactful application of the Quill technology.
creative concepts . research data sources . wire frames . brand identity . style guide . user flows . application design
Abigail Glaum-Lathbury, an emerging fashion designer, needed a brand identity that established her line as professional and sophisticated while showcasing the artistry and originality of her designs.
Clean graphics and bold photography were utilized to create an identity that reflected the designer’s sense of refinement and her amazing creativity.
identity . website . seasonal look books . promotional materials
Dr. Geoffrey Fenner, a highly-respected plastic surgeon, needed a visual identity to correspond with the opening of his new, state-of-the-art medical spa facility. The new brand image needed to reflect the high standards and professionalism of his practice.
Inspired by the natural beauty of flora and fauna, an identity was created to express both the pampering qualities of the spa and the expertise of the world-class surgical facility.
identity . brochures . print advertising . promotional materials . website concept
