CIMZIA IN-OFFICE
Cimzia In-Office injections needed a new campaign. As the only anti-TNF available for in-office injection, they needed HCPs to think more broadly about who the right patient could be for this treatment.
Based on research that HCPs needed help with patient identification for in-office injections we created the "In and Out" campaign to highlight busy working patients who might benefit from fast appointment times. The campaign was rolled out into sales aids, promotions, website, and conference booths. A comprehensive "How-To" video and printed guide was created for HCPs to help them prepare and administer Cimzia In-Office. The sales aid was selected as a finalists for the 2019 PM360 trailblazer awards.
creative concepting . website . sales aids . multi-channel marketing . video . marketing collateral