COOKING TOGETHER
MG United was looking for a way to provide premium content in order to increase their opt-ins.
We partnered with Celebrity Chef Sean Brock and members of the community to create this specialized cookbook. a 360-marketing campaign was supported by paid media, pre-roll video, social, a bio piece about Chef Brock and accompanying video were hosted on the website. Sean Brock joined members of the community for a cooking class video at the launch event. Opt-ins in the first month increased 59%, and page engagement increased 1.75x. Awards: Silver: PM360 Trailblazer Awards, (Unbranded Campaign)
creative concepting . photo art direction . book design . website . multi-channel marketing . video . social