MG UNITED
argenx wanted to create a digital resource to serve the needs of people living with the rare disease myasthenia gravis (MG).
MG United—a high quality and robust monthly editorial website (supported by multi-channel marketing) provides this community with valuable information about their disease, engaging stories highligting members of the community and much more. The site saw over 35,000 opt-ins in the first 15 months, exceeding our goal by 220%.
Awards include: Honoree: Webby Awards, Websites and Mobile Sites (Community) • Bronze: Cannes Pharma Lion, (Branded Content and Entertainment) • Silver: PM360 Trailblazer Awards, (Use of Data/Analytics) • Best website for consumer: Fierce Pharma Awards • Honorable Mention: DTC, (Best Disease Education Digital/Social Media Campaign) • Gold: DTC, (Best Disease Education Website)
creative concepts . creative direction . identity . style guide . photo direction . videos . emails . website . social . banner ads . events