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MY MG SOLE

MG is a rare debilitating neuromuscular disease. Normally, patients appreciate the support found at MG conferences and walks. The MG community has experienced a disproportionate sense of isolation due to COVID-19.

Under urgent deadline circumstances, we quickly created “My MG Sole". Using the tenets of art therapy (and a pair of shoes), this collective art project encourages the participants to connect and share their MG journey online in a positive, fun and interactive manner.

My MG Sole was supported by a multichannel campaign that made use of social and paid media, PR, online video and cross-promotions. The program was warmly received by the community as a way to connect and have fun even during a pandemic.

branding . website . social . video